Discover The Premium Pricing System Behind Today's Most Profitable Boutique Agencies
Go beyond proposals and pitch decks—build the sales system that gets you paid before you even scope out the project.
Tired of running your agency the hard way? Watch this…
As Seen In
What students are saying:
"I did my first 4 LP's this month and sold an Intensive, and they paid in full even though I gave them a payment plan option!"
— Fuajia, Web Designer
"After learning this process, in the first month I upsold my first Lead Product to a $20k intensive. I am so grateful, and stunned."
— Eric, Agency Owner
"I sold two $1,500 Lead Products soon after I joined. I feel great about the presentation... This type of work is exactly what we love doing!"
— Kimberly, Marketing Agency
The Truth About Running an Expert-Led Business
You Don’t Need More Clients.
You need better clients who:
Pay in full
(before you start)
Respect your expertise (you're the authority, not order-taker)
Make decisions faster
(not "let me think about it" for 3 weeks)
Don't ghost after you spend 10 hours on a free proposal
If you're already at $100K+ revenue, you've proven you can sell.
But you're still stuck with:
Proposals that go nowhere (and prospects who disappear)
Endless revisions + scope creep (because they "forgot to mention" something)
Projects dragging on for months (waiting for client feedback that never comes)
Retainers that feel like unpaid overtime (with zero security)
Sound familiar?
You're not alone. And it's not your fault.
You were never taught how to sell like an expert. You were taught to:
Write detailed proposals
(for free)
Send follow-up emails
(into the void)
"Prove yourself" before getting paid (like you're an intern)
That's the freelancer model.
You're not a freelancer. You're an expert.
And it's time your business model reflected that.
What If Your Agency Looked Like This Instead:
Every "proposal" is paid (you never pitch for free again)
You get an email: "Full project amount deposited—let's go"
Projects finish in days, not months (because you control the timeline)
Clients are ecstatic with minimal revisions (because they trusted your process)
Your calendar has space to breathe—not drowning in one-off unprofitable projects
This isn't fantasy.
This is how hundreds of agency owners inside No BS Agencies run their businesses.
And it all starts with one shift:
The Lead Product™ Method
Picture Your Agency Without the BS
Every proposal is paid (you’re never “proving” for free)
You get an email: full project amount deposited upfront
Projects finish in days, not months
Minimal to no changes; clients are ecstatic
It’s not magic. It’s the No BS Agency way.
Picture Your Agency Without the BS
Every proposal is paid (you’re never “proving” for free)
You get an email: full project amount deposited upfront
Projects finish in days, not months
Minimal to no changes; clients are ecstatic
It’s not magic. It’s the No BS Agency way.
The Lead Product™: What It Is & Why It Wins
Lead Product™ = a short, paid, low‑risk engagement that moves trust to the beginning of your sales process.
Clients experience your expertise before they hire you for the big engagement, so the upsell into $10k–$50k+ projects becomes almost effortless. You filter out tire‑kickers, stop writing unpaid proposals, and take control of the timeline.
Most agencies sell like this:
Discovery call → Free proposal → Follow-up emails → Maybe a yes → Start work 3 months later
No BS agencies sell like this:
Fit call → Paid Lead Product ($500–$5,000) → Deliver in 2–5 days → Upsell to $10K–$50K project → Get paid upfront
The difference?
The Lead Product™ moves trust to the beginning of your sales process.
Instead of writing a free proposal to "prove yourself," clients experience your expertise in a short, paid engagement.
They see your strategic thinking. They get a taste of what it's like to work with you. They realize you're the expert.
And then? The upsell into bigger projects becomes effortless.
No more:
- "Let me think about it"
- "Can you send me a proposal?"
- "We're going with someone cheaper"
Because they've already worked with you. They already trust you. They're already sold.
Meet Lynn.
The founder of Modern PT, Lynn is dedicated to the wellness of each and every person who walks through the door. Lynn opened this center 10 years ago to be a caring, communicative haven for people of all ages to address their pain. When Lynn isn't using her magic touch to ease pain and increase range of motion, she's attending classes and conferences to implement the most innovative practices and technologies to address her patients' needs.
Schedule a tour to see Lynn's novel approach to physical therapy.
Meet Lynn.
The founder of Modern PT, Lynn is dedicated to the wellness of each and every person who walks through the door. Lynn opened this center 10 years ago to be a caring, communicative haven for people of all ages to address their pain. When Lynn isn't using her magic touch to ease pain and increase range of motion, she's attending classes and conferences to implement the most innovative practices and technologies to address her patients' needs.
Schedule a tour to see Lynn's novel approach to physical therapy.
Meet Lynn.
The founder of Modern PT, Lynn is dedicated to the wellness of each and every person who walks through the door. Lynn opened this center 10 years ago to be a caring, communicative haven for people of all ages to address their pain. When Lynn isn't using her magic touch to ease pain and increase range of motion, she's attending classes and conferences to implement the most innovative practices and technologies to address her patients' needs.
Schedule a tour to see Lynn's novel approach to physical therapy.
Why This Works
(The 3 Big Sources of BS—Eliminated)
❌ BS #1:
Free Proposals = Free Labor
When you write free proposals, you're telling clients:
"My expertise is worth nothing until you decide to pay me."
That's why they ghost. That's why they negotiate. That's why they take your ideas to a cheaper freelancer.
With a Lead Product:
Clients pay before they see your full strategy. This immediately positions you as the expert—not the vendor.
And that respect? It carries through the entire relationship.
❌ BS #2:
The Follow-Up Black Hole
You send the proposal.
You follow up once. Twice. Three times.
Crickets.
What went wrong? You'll never know.
With a Lead Product:
Clients show up for the follow-up—because they're already invested.
And whether or not they upsell? You've been paid for your work.
No more free labor.
❌ BS #3:
Hired Help (Not Trusted Expert)
When clients hire you after a free proposal, they often see you a freelancer executing their vision, not the expert who will lead me to the best outcome.
That's why you get:
- "I need to sleep on it."
- Let's see what my (wife/husband/cousin) thinks."
- Endless revisions (because they don't trust your process)
With a Lead Product:
You're the expert from day one.
You set the direction. You control the timeline. You deliver your best work—not 47 rounds of "what if we tried this?"
Join & Get Immediate Access
First LP sold for $14k!
I just graduated from the onboarding and my Very First case study closed yesterday for $14k! Love how much value I'm bringing to clients right off the bat - the client was blown away!
- Elizabeth K.
Closed a 28K project
Holy crap just closed a 28K project today from the LP with the NFL football player! I am so freaking excited!!! Largest contract to date. It's three phases but OMG! I am so so excited for this very creative project.
- Beverly C.
$15K LP Closed-with $32K Potential!
Closed an LP for 15k with strong potential to move to phase 2 (totaling 32k). Have another LP review meeting today (feels solid for upselling) and booked 3 more discovery calls this week.
- Sara C.
What You Get Inside The No BS Clients Lab™
This isn't a course. This is an execution lab.
You don't watch 78 modules and "hope it sticks."
You show up. You build. You implement. You sell.
Here's what's inside:
Lead Product™ Strategy Library
Step-by-step frameworks, scripts, and templates to:
- Build your Lead Product offer (in one week)
- Price it confidently ($1,500–$5,000+)
- Sell it without feeling salesy
- Deliver it in 2–5 days (not months)
- Upsell into premium projects ($10K–$50K+)
No theory. No fluff. Just: here's what to do, here's how to do it.
Monthly Momentum Drop
One tight, watch-it-and-do video from Pia each month.
This isn't "content for the sake of content."
This is: here's the ONE thing to focus on this month.
Build your pricing. Refine your pitch. Optimize your delivery.
One lever. One month. Move forward.
(Content expires end of month to keep you moving—no hoarding, no overwhelm.)
Live Action Sessions (2x/month)
Show up. Execute in real-time. Leave with the next sales asset done.
Not "I'll do it later."
You'll build:
- Your Lead Product pricing
- Your fit call script
- Your outreach templates
- Your upsell pitch
In the room. With support. Done.
Live Q&A Coaching (1x/month)
Bring your questions. Get direct answers from coaches who run this playbook daily.
No theory. No "it depends."
Just: "Here's what to do. Here's why. Now go do it."
Private Circle Community
A no-BS space to:
- Get feedback on your offers
- Share wins (and challenges)
- Stay sharp with people who get it
No "motivational" posts.
Just smart agency owners building better businesses.
Access to Current Month's Drop & Q&A Replays
Stay focused on this implementation each month with a core focus.
Focus changes monthly so you're not drowning in 47 modules you'll never watch.
One focus. One month. Move forward.
Join & Get Started Right Now
What You Get Inside The Clients Lab™
Lead Product™ Strategy Library Step‑by‑step frameworks, scripts, and templates to build, price, and sell your Lead Product™ and upsell into premium projects without free proposals.
Monthly Momentum Drop
One tight, watch‑it‑and‑go implementation video from Pia each month. Watch it or lose it (expires end of month) to keep you moving.
Live Action Sessions (2x/month)
Show up. Execute in real‑time. Leave with the next sales asset done.
Live Q&A Coaching (1x/month)
Bring your blocks. Get blunt answers from coaches who run this playbook daily.
Private Circle Community
Clean, calm, no‑noise space to get feedback, share wins, and stay sharp.
Access to Current Month’s Trainings & Replays
Stay focused on implementation. Content rolls monthly to keep momentum high.
$15K LP Closed—with $32K Potential!
Closed an LP for 15k with strong potential to move to phase 2 (totaling 32k). Have another LP review meeting today (feels solid for upselling) and booked 3 more discovery calls this week.
Oct 28, 2024
Sara C.
Closed a 28K project
Holy crap just closed a 28K project today from the LP with the NFL football player! I am so freaking excited!!! Largest contract to date. It’s three phases but OMG! I am so so excited for this very creative project!
May 19, 2025
Beverly C.
First LP sold for $14k!
I just graduated from the onboarding and my Very First case study closed yesterday for $14k! Love how much value I’m bringing to clients right off the bat - the client was blown away!
Oct 18, 2024
-Elizabeth K.
Landed a 50K project!
Crushed it in my LP interview and wrote my best LP yet! Landed a 50K project!
- Bob B.
Booked my first LP on a Fit Call!
Not leaving with the task of creating a proposal and being able to sell something on the spot was amazing!"
-Natalie J.
First LP = Bigger Package!
My first LP chose the bigger package! I'm very excited, just gotta get the contract & invoice done!
- Alise S.
Why Not Wait?
Because time is your most expensive resource.
Every week you spend:
- Writing free proposals = Not getting paid
- Following up with ghosts = Not selling
- Delivering $3K projects = Not building wealth
The Lead Product™ changes that this month.
✅ Get paid to pitch (this week)
✅ Shorten your sales cycle (this month)
✅ Fill your pipeline with better clients (this quarter)
Or keep doing what you're doing and hope it gets better.
Meet Lynn.
The founder of Modern PT, Lynn is dedicated to the wellness of each and every person who walks through the door. Lynn opened this center 10 years ago to be a caring, communicative haven for people of all ages to address their pain. When Lynn isn't using her magic touch to ease pain and increase range of motion, she's attending classes and conferences to implement the most innovative practices and technologies to address her patients' needs.
Schedule a tour to see Lynn's novel approach to physical therapy.
Meet Lynn.
The founder of Modern PT, Lynn is dedicated to the wellness of each and every person who walks through the door. Lynn opened this center 10 years ago to be a caring, communicative haven for people of all ages to address their pain. When Lynn isn't using her magic touch to ease pain and increase range of motion, she's attending classes and conferences to implement the most innovative practices and technologies to address her patients' needs.
Schedule a tour to see Lynn's novel approach to physical therapy.
You don’t need more clients!
You need better ones—who pay more, decide faster, and respect your time.
If you’re a 1–2 person branding agency already making six figures, you’ve probably figured out how to get clients.
But at this point, you’ve realized:
>> You’re working too many hours
>> You’re fielding too many bad-fit leads
>> You’re still writing proposals for people who ghost you
>> And you're doing too much unpaid emotional labor to prove your value
Sound familiar?
Good. That means you’re in the right place
What You Actually Need
A simple, elegant, low-lift sales system that:
Saves tons of time when you get paid to pitch
Helps you close high-ticket projects faster
Attracts the right clients from the start
And lets you take a damn vacation without worrying about your pipeline!
Basically... YOU NEED THE LEAD PRODUCT™
The Lead Product™ is a paid, low-risk engagement that positions you as the expert, filters bad-fit leads, and makes saying “yes” to a bigger project a no-brainer.
That’s what we teach inside:
The No BS Clients Lab™
A $79/month execution lab where you’ll learn and implement The Lead Product™ method that gets you paid to pitch, closes high-ticket clients with ease, and protects your time.
This Isn’t a Course.
And it’s not a coaching program.
No 78-module graveyard.
No “starts in 3 days” drama.
No fluff disguised as frameworks.
Just proven moves from inside real, booked-out agencies
The Lab is an execution system built for people like you:
- Experienced branders
- High-earners
- Smart enough to know more hustle isn’t the answer
HERE'S WHAT YOU GET
WHEN YOU JOIN THE CLIENTS LAB™
#1 Get Paid To Pitch And Eliminate Unpaid Proposals
Binge-worthy, bullshit-free trainings pulled directly from what’s working now. Our complete, proven process to build, price, and sell your Lead Product—the exact method that’s helped hundreds of students close $10K–$50K+ clients without writing a single free proposal.
#2 Close Premium Clients Faster Using Our Lead Product™ System
A short, powerful video from Pia each month focused on one strategy or mindset shift to help you close better clients, faster.
Watch it or lose it—it disappears at the end of the month.
#3 Stay Consistent With Monthly Drops & Live Implementation Calls
No fluff. No prep. Just show up, follow the prompt, and execute the next step in your sales process alongside others in the Lab. These are action-driven sessions designed to keep you moving on activities that are proven to keep your pipeline full. With the friendly support of your peers around you.
#4 Get Unstuck Quickly With Live Q&A And Our Private Circle Community
Bring your questions and roadblocks—get direct answers from No BS coaches who know this system inside and out.
#5 Circle Community
Ask questions, share wins, and get stuck unstuck. Our coaches and team are there to support you, but we don’t believe in noisy Slack-style chaos. This is clean, calm, and actually useful.
Why It Works
Because this isn’t just theory.
This is the exact strategy we used to scale our own agency to $40K intensives—and the same one we’ve taught to hundreds of branding pros to:
- Replace free proposals with paid engagements
- Close their biggest clients ever
- Cut project timelines from 6 months to 2 days
- Earn more while working less
- Finally break the “feast or famine” cycle
Who This Is For (And Who It's Not)
✅ This is for you if…
- You're an established agency or consultancy (typically $100K+ revenue)
- You're great at the work, but your sales process is bloated and slow
- You want to deliver premium, bespoke work faster without sacrificing quality
- You're ready to stop pitching for free and start getting paid like the expert you are
❌ This is not for you if…
- You're just getting started and haven't closed your first few clients yet
- You want hourly work or to be told exactly what to make
- You love long, drawn-out retainer projects (we don't)
- You're looking for a "magic bullet" without doing the work
What Our Clients Say
“Immediate yes to my upsell, highest package to date.”
“Did as much in one quarter as last year.”
“Made 4x last year with a third of the clients.”
$100k month—paid in full.”
What’s Inside vs. Typical “Courses”
The Clients Lab™
✅ Live execution > passive consumption
✅ One focused method to learn and refine
✅ Support + community built for smart, established experts
✅ Monthly drops expire monthly (keeps you moving)
Most Courses
❌ 78-module graveyard you'll never finish
❌ "Start implementing in 3 days!" (you won't)
❌ Theory disguised as frameworks
❌ "Lifetime access" (aka hoarding guilt)
What’s Inside vs. Typical “Courses”
The Clients Lab™
✅ Live execution > passive consumption
✅ One focused lever/month
✅ Coaching + community built for smart, established branders
Most Courses
✅ 78‑module graveyard
✅ Start “in 3 days” drama
✅ Theory disguised as frameworks
Plans & Pricing
Monthly
(Most Popular)
Everything above.
No contract.
Cancel anytime.
$79/month
Annual
All access for a year.
Plus: Apply 100% to Mastery if you upgrade within 3 months.
$597/year
(Save ~30%)
But what about the worst case?
WORST CASE: maybe it doesn’t work.
- Maybe you show up, do the work but a few weeks in you decide it’s not for you.
- The content isn't quite right, or maybe you jumped too soon.
- Or you decide that my team is just a little too fast and furious for your liking...
In which case, just let us know and I’ll buy it back from you at full price in the first 30 days.
You get to keep all the materials we've covered. You'll be smarter, and still have the skillsets... But you won't have to pay for it at all. And, I'll throw in an extra $20, so you can buy yourself a pizza on me.
Worst case — you get pizza 🍕
So that way there's no risk to give it a go and get started, is there?
Frequently Asked Questions
Can I join anytime?
Yes. A new cohort starts the 1st of every month, but you can join anytime and access current month's content immediately.
Where does this happen?
All online: Circle for community + Zoom for live calls.
Do I have to attend every call?
Nope. Replays are available for the current month. But live attendance = faster results.
Is there 1:1 support?
Not formally, but coaches are active in the community and you can ask questions during live Q&A sessions.
What exactly will I implement first?
Week 1: Your Lead Product offer (what it is, who it's for, how much it costs)
Week 2: Your fit call script (so you can start booking calls)
Week 3: Your outreach strategy (where to find clients)
Week 4: Your first paid Lead Product (you'll close one by end of month)
Where will I find my clients?
We teach outreach, warm network activation, and authority-building. But YOU have to do the work. If you're waiting for clients to "find you," this isn't for you.
How quickly can I see results?
Most members close their first paid Lead Product within 30 days. Full premium project upsells typically happen within 60-90 days.
What if I'm under $100k?
You can still join, but this is designed for established experts who've already proven they can sell. If you're brand new (and you've never closed a direct client before), start with our free resources first.
Step Into the Driver's Seat
Your agency isn't small.
It's lean. Powerful. Expert-led.
You don't need to scale to a 20-person team to hit $500K–$1M.
You just need to stop selling like a freelancer.
The Lead Product™ makes premium, fast, and profitable your new normal.
No more free proposals.
No more ghosting.
No more being treated like hired help.
Just: paid expertise, premium clients, and work you're proud of.
Ready?
Let's build systems that give you MORE life, not less. 🚀
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